Exhibitors are always trying to find new and exciting ways to update their trade show booths, and the 2011 Las Vegas trade show season is no exception. But instead of resorting to tired gimmicks like booth girls or cheesy giveaways, fashion forward exhibitors are retiring outdated ideas in favor of fashionable exhibit rentals.
If you’re an exhibitor who has yet to try using an exhibit rental, the following tips will be helpful in determining whether or not to take the plunge.
Attack of the Exhibit Display Clones
Exhibit rentals that are carbon copies of each other are embarrassing and a surefire way to lose potential customers. All too often, inexperienced exhibitors will hire equally inexperienced designers and end up paying too much money for a boring excuse for an exhibit display. Ask for a portfolio.
Rented Portable Booths Don’t Mean Ugly Booths
A lot of this is due to the misconception that rented portable booths cannot be customized. When working with a good designer, nothing can be further from the truth. For talented designers, trade show booths are like skeletons or frames that can be added to fit the needs of numerous clients.
From mural graphics and tension fabric, to storage and lighting, the best exhibit display providers will be the one that offers a variety of options that can be adjusted to represent the design mission of any fashion house.
Don’t Worry About Commitment to Your Display Booth
The best part about display booth rentals is that using them means no longer having to commit to a single design that will be outdated by next season. This of course saves money, but it also helps exhibitors stay on trend without having to waste time developing countless new exhibit displays.